Overcentric provides an end-to-end view of your user's journey, covering both your marketing website and your core product. This full-funnel approach allows you to analyze everything from user acquisition and traffic sources to product usage and retention.
The context option is the key to this distinction, helping Overcentric automatically separate website and product events to build dedicated dashboards for each part of your business.
Set context to "website" for your marketing pages, landing pages, and blog.
Set context to "product" for login, sign up and pages users sees after they have logged in.
This distinction allows Overcentric to automatically build dedicated analytics dashboards for each part of your business.
If your marketing website and product are in the same codebase, you can update the context on the fly. Simply initialise Overcentric with the "website" context, and then call overcentric.setContext() when a user navigates to a product page:
overcentric.setContext("product")After calling setContext, all subsequent events will be tracked as product events.