Analytics is a core component of the Overcentric toolkit, providing you with a complete view of how users interact with your website and product. By automatically tracking key events and enabling you to capture custom actions, Analytics helps you understand user behavior, measure performance, and make data-driven decisions.
Automatic Event Tracking: Overcentric automatically tracks a range of user actions out of the box, giving you immediate insights into page views, clicks, form submissions, and more.
Custom Event Tracking: Easily track specific, business-critical actions using the overcentric.trackEvent() method. By using Reserved Event Names like $signup or $subscription_purchase, you can leverage pre-built reports and dashboards to quickly analyze key metrics.
User Identification: Associate events with individual users and their properties (such as name and email) using the overcentric.identify() method. This allows you to follow a user's full journey and create personalized reports.
Session & Attribution Tracking: Overcentric automatically tracks user sessions and captures valuable attribution data on a user's first visit, including UTM parameters and initial referrer. This helps you understand where your users are coming from and which marketing campaigns are most effective.
On the Analytics page, there are 3 pre-built and automatically populated dashboards:
Acquisition - shows the most important indicators and their change over time for website visits, signups, traffic sources and their corresponding signup conversion rates, countries website visitors are coming from as well as top entry and most popular website pages.
Usage - shows the number of active users in your product over time as well as the most active users, top events tracked and daily-to-weekly active user ratio.
Subscriptions - shows the essential metrics for number of new subscribers, downgrades and cancellations, as well as specific users for each of those categories.
You can also create your own custom reports by going to the "Reports" tab on the Analytics page.
There, you will see a list of all your reports and a "New report" button.
You can choose from a number of different report types, such as:
Line chart
Bar chart
Column chart
Pie chart
Metric card
Traffic sources
Page analytics
Product engagement
Retention
Countries